Yesterday or maybe a couple of days ago (I’m temporally challenged) Dave Winer tweeted:

programmers are supposed to be too virtuous to want to be paid. a bunch of hooey. i don’t think programmers started that rumor! :-)

Peter Paul Rubens. The Champion of Virtue (Mars), Crowned by the Goddess of Victory.Amen brother! It was weird to read that from Dave, it was somewhat unrelated to the rest of his Twitter stream. Even weirder is that over the course of the days (hey I already said I was temporally challenged) several people brought up the issue of the virtuous startup. You know the old: do good things and the money will follow. Hmmn maybe Dave Winer has one those “world consciousness machines“; he does have an early iPhone.

Well I’m here to tell ya it ain’t the case. If you’re building a startup and you’re not sweating the revenue model and just “doing good stuff” you don’t have a business — you have a hobby and probably an expensive one at that. Trust me I’ve had a hobby.

Revenue isn’t the devil. Revenue lets you do good stuff. Revenue lets you hire “good” people, develop even more “good” products, hire more “good” people (if you need them) and most importantly continue to make your customers happy and the world a better place.

If someone tries to tell you something different, ask them why they hate you.